Fri, 13 March 2009
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You may already know CC from his music shows Accident Hash and U-Turn Cafe. I’d like to show you the other side of CC Chapman .
***Clip from Managing the Gray episode Skittle and SXSW*****
I like how he starts of that episode with kind of a quick run down of some of the roles he plays in life. We all play many different roles. In the world of new media we all just play those roles more publicly.
Managing the Gray is about PR/Marketing but done in the world of new media. The words “Marketing” and “PR” give me that icky feeling and I tend to put my Shields up. Done right, done in a new media way, it’s not so icky.
Big corporations, small businesses and old media are having a heck of a time trying to figure us out. The old methods of media are simply not working any more in a world where savvy potential customers are finding ways to get around or simply ignore traditional advertising.
Now for the longer clip. I’m going to play a story CC told about how Comcast Cable used new media, specifically twitter to turn a disgruntled customer into a happy customer singing the praises of Comcast.
***Clip from Managing the Gray episode “Comcast Wins with Twitter***
So that is CC’s view on how one company is actually using twitter to improve their image and talk WITH customers not AT us.
Now on a personal note, a couple of weeks ago my husband was laid off from his job. The prospects for a new job in his industry are slim. I’ve been a stay at home mom for the past 2 1/2 years so getting back into the workforce will be no easy task.
For a few days there we were both in a fear based depression. It’s scary having no income. I of course turned to my podcasts. I had already listened to many episodes of Managing the Gray but I re-downloaded and re-listened to each and every episode.
CC does not include the role of motivational speaker in his bio but I think he should. He reached into that quicksand of depression and pulled me right out. That incredible energy he has and his amazing outlook on life is contagious.I am very hopeful for the future. For that I will be eternally grateful to CC Chapman.
Music on this show was